10 Unexpected Business Benefits of Content Marketing

Marketing Video: 10 Unexpected Business Benefits of Content Marketing

This video could have been titled "How and Where to Get More Funding for Content Marketing." Because content marketing benefits nearly all the departments and functions of a business, and so these are the arguments you need to get more budget from the CFO for your content marketing.

Most companies segment out budgets for every department. But when content marketing came into vogue around 2012 and got its own place, no new money magically appeared. Content marketing's budget was carved out directly from the marketing department's, much to the consternation of other marketers.

The reality is that content marketing can provide many other business functions beyond "just marketing." That's why the term is kind of a misnomer. Its name alone prevents many companies from looking beyond the assumed marketing-only benefits.

Many departments and business functions can and do benefit from content marketing:

• Human resources
• Recruiting
• Continuing education
• Public relations
• Analyst relations
• Investor relations
• Customer relations
• Philanthropy
• Corporate communications
• Business development
• Sales
• Customer service
• Market research

Depending on the size of your organization, all of those have budgets separate from the marketing department.

Randall Jenkins is the founder of the marketing firm Jenkins Marketing Group. Like, Share and Comment on this article.