Best Easy Work Review Key Factors Randall Jenkins

Best Easy Work Review Key Factors Randall Jenkins. Take an inside look at some of the key factors when it comes to Best Easy Work and why this is an opportunity you should add to your business. BEW owner and CEO Martin Ruiz had put together a great business here that is a must see for all. Randall Jenkins Best Easy Work leader shares a great video about the power of this business and how it can be life changing. Don't miss this! Randall Jenkins at 512-589-0744 to get started and learn about my refund offer. Get started now! http://rjbesteasywork.info Another informative Best Easy Work Randall Jenkins Video https://youtu.be/zQR27cES2vA

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Buildabizonline Completely Amazing Tools To Build Your Home Businesses!

The Service Buildabizonline Provides You: Hi, my name is... Randall Jenkins Just one out of thousands of proud members at Buildabizonline. Over the past 10 years, the owner of Buildabizonline, Ian... has listened to what it's members needed to Build a Successful Business Online. As a result we now have access to every thing we need to "Build OUR Existing Business" all in one simple program. They even teach you how to make Money Online! No need for hosting as we can provide a number of Brandable Advertising Pages to promote "Your Business". We can also provide you with 3 types of Banner Builders, E-Mail Trackers. A Swiss army knife of a Tool that - Cloaks, Shrinks, Brands and even Tracks your URLS. We have a 10 Banner Splash Page most use for promoting their preferred Traffic Programs. A Splash Page Builder. We can even provide you with Auto Responders PLUS Hosting if you need it! All with Video Tutorials. What to Expect Using The Buildabizonline Marketing System... 1: Once you've added all your Business opportunities in your Members Area (Simple copy and paste) they will then show on any of the Advertising Pages we provide for you to showcase all your opportunities on one Page. If you prefer, you can also promote your opportunities using our Splash Page Builder thus promoting one opportunity at a time. 2: When you promote any one of your Advertising Page's, you could make possible Sales. Don't forget, You promote Your Business Not someone else's. 3: We have found that a large percentage of viewers that see your Advertising Pages will love one like it and will join under you thereby Building a List of Leads, you can Mail from your Members Area either individually or as a Block. 4: Buildabizonline becomes your own personal Sales Funnel or Downline Builder in that your Downline can view the Programs You have added to YOUR Advertising Page's anytime from THEIR personal Members Area. Join FREE Now! http://bit.ly/2jgjNhq

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American Bill Money Review – Look How Simple It Is To Make A Residual Income With ABM

American Bill Money Review

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It’s a debt free company and has an A+ Better Business Bureau rating.

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Randall Jenkins
Facebook:https://www.facebook.com/jenkinsrandall
Text Or Call Me: (512)589-0744

P.S.

If you found value from this American Bill Money Review please leave a comment below and feel free to share this post.

5 Dangerous Side Effects of Bad Customer Service

Customer service is arguably the most important thing for your business to get right.

Great customer service can overcome poor marketing, but it's incredibly difficult (and expensive) to replace poor customer service with even the most exceptional, "delightful" marketing.

Inbound marketing is customer-focused and inherently aids customer service, but that doesn't mean companies who use it can't still be guilty of bad servic experiences. 

Of course, "good customer service" is often up for interpretation.

It's only normal for small mistakes to happen or to encounter customers that are impossible to deal with. These are generally small bumps in the road and don't constitute bad customer service.

These situations, however, are usually considered universally unacceptable:

• Long wait times and response times
• Poor attention to detail
• Company reps with lack of experience and knowledge
• Unprofessional and impersonal interactions 

Companies who are guilty of these bad customer service traits often face negative consequences -- many of which are difficult to overcome and can lead to the company's failure.

The good news is that even the worst customer service habits can be corrected without detrimental damage to your brand, assuming you take action quickly.

In this article, we are doing to discuss 5 dangerous side effects of bad customer service and what you can do to reverse those damaging effects.

1. A Damaged Reputation

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." --Warren Buffett

Your brand's reputation is incredibly valuable and not something you want to lose control of. However, especially with the internet, your reputation is the first thing to take a hit when you have an extended streak of bad customer service.

Customers today are quick to write negative reviews online when they have a bad experience with a company. In addition to leaving critical reviews, customers also vent their frustrations on social media for their friends, family, colleagues, and the entire world to see.

In a recent study, 95% of respondents said they usually tell at least one other person about a bad customer experiences with a company, while 54% said they share it with at least 5 other people. 

Just in case you think people aren't reading reviews or searching for discussions about brands on social media, that same study found  88% of respondents have been influenced by an online review when making a buying decision.

What this adds up to is a decrease in overall sales, but more importantly, a major decrease in word of mouth marketing -- arguably the most valuable marketing outlet a brand can have. 

How to Repair the Damage

Have a key figure in your company reach out to those who have received bad customer service to make amends.

Responding publicly to negative reviews, accepting responsibility for the wrongdoing, and informing people that you're making strides to permanently solve the issues can do wonders for negative perspectives people may have of your brand. 

Always, however, make it a point to move this conversation to a private discussion. Don't go back and forth publicly (nothing worse than a Twitter war), because you risk doing more damage than good.

After you've reached out to the consumer, based on the negative feedback, address the problems internally. Set a higher standard for customer service and make it a top priority until it's become a permanent fixture in your operations.

With this advice, you'll not only be able to improve your reputation in the future, but possibly even win back a few customers who had poor experiences. 

2. Leads Don't Convert

Bad customer service kills conversions.

Although the term customer service implies current customers, all interactions with prospects, leads, and anyone else can fall into this realm.

How many times have you reached out to a business and never heard back? How frustrated were you? 

Now, imagine what your leads are thinking when they request a consultation and never hear back, when they have to wait on hold forever, or when sales reps are slow to respond.

"If this is the service I get when they're trying to take my money, how are they going to treat me once they have it?"

Customer service departments already have a negative stigma associated with them as a whole, so why not surprise people with a positive experience?

Great customer service upfront leaves an awesome first impression and gets leads excited about doing business with your company.

How to Repair the Damage

If your team doesn't already use a CRM, start using one immediately.

A good CRM can help sales reps respond to leads quickly, with all of the information they need at their disposal, and helps you keep track of every engagement that person has had with your company, in order to better serve them. 

Also, make sure to use a "Smarketing" strategy that aligns marketing and sales goals.  Having this makes it easier for sales reps to deliver the best customer service, while also using marketing to deliver more value to leads before they interact with sales reps.

3. Your Customer Lifetime Value Drops

By now you're aware that acquiring new customers is usually more expensive than keeping your current customers. That is one of the primary reasons delivering great customer service is so important. 

Did you know 9 out of 10 customers  say they're willing to pay more to ensure a good customer experience and as much as 70% will continue to do business with you if you resolve a complaint?  

While bad customer service can destroy your average customer lifetime value, putting more strain on your marketing budget to attract more customers, good customer service can actually save these relationships. 

How to Repair the Damage

Developed a customer retention strategy that builds brand loyalty.

Inbound marketing can be used effectively to retain customers by providing:

• Webinars
• How-to videos and articles
• FAQ pages
• Special/exclusive deals
• Newsletters

Marketers often get caught up in focusing solely on customer acquisition, when customer retention generally has a higher ROI.

4. You Lose Your Best Employees

Bad customer service has negative side effects in all areas of business. Not only do you lose customers, but you run the risk of losing your best employees.

When your companies has a customer service problem, your best employees are forced to pick up the slack for bad employees. This leads to burnout and dissatisfaction from the people you rely on most.

If your company develops a bad reputation, your top performers may also jump ship when they realize things are going south. 

How to Repair the Damage

Reward your best employees and don't keep bad employees around. Great customer service starts with a great company culture. 

Average employees will perform to the level that's considered "normal" in your company culture. When bad customer service is normal, they don't feel incentivized to improve. However, a company culture where quick, friendly, and professional customer service is expected sets the bar higher for average employees.

The positive side effect of a great company culture is that it attracts better employees and gives them a reason to stick around, which ultimately improves all areas of business, including customer service.

5. You Enter a Profit-Sucking Cycle

Bad customer service can also create a downward spiral for profits.

First, your reputation gets damaged and you start losing new sales, (especially from referrals), then even your loyal customers start to leave.

At this point, you're forced to decide, do you cut costs and try to ride it out or do you double down on marketing to attract new customers?

If you cut costs to make up for the lack of revenue, you still have to improve your customer service through training or recruitment, which requires more resources.

On the other hand, trying to outspend your poor customer service in marketing might attract new customers, but the problem only gets worse with scale.

How to Repair the Damage

Address problems with customer service early and often.

Regularly survey customers, chat with them when you can, and monitor customer service. 

The best way to solve bad customer service is to prevent it, but the second best way is to get it corrected before it gets out of hand. 

Randall is the CEO of Jenkins Marketing Group  with strong entrepreneurial underpinnings and a love for helping businesses succeed.

The first question for anyone interested in Internet Marketing

Want to make money online in the Internet Marketing business?

Well first you have to answer this one question.

I really feel that a major reason that people just getting started with internet marketing struggle so much in the beginning is because they are confused about what it actually even is at a fundamental level. They hear all kinds of big income claims that they find hard to believe (hint: many of them are true actually, some are not). They hear new terms like cost per action, affiliate marketing, product creation, lead generation, squeeze page (this sounds like a torture device) and they get confused, they feel overwhelmed and end up bouncing all over the place and never actually getting anything done.

Now one thing I have said many times is that an online business is no different than any other business, you have to have a plan of action. The problem is that people tend to not realize that the term ‘online business’ or ‘IM’ is very general. They hear all kinds of things from all kinds of people and conclude that its all a bunch of made up nonsense without ever realizing that what they are actually hearing is valid information, just about totally different things that fit into the general term of internet marketing.

Let me explain it a different way. If you ask a restaurant owner what he does the answer is simple: He cooks and sells food. If you ask a garage owner what he does the answer is simple: He repairs cars. But if you ask 10 internet marketer what they do you will likely get 10 different answers. Does that mean just one person is doing one the right thing and the other 9 people are just making stuff up? Not at all. It just means that internet marketing is a very general term.

However there is one thing that every person in the internet marketing space has in common. While there are many paths to online success there is one question that everyone just getting started should, no needs to, ask themselves. The answer will not only shape their business, it will largely make what they need to do in order to be successful much more clear as it will  define the path they take.

So what’s the question? Simple: “What am I going to sell?”

People need to realize that internet marketing is no different than any other kind of marketing. At its core your just selling stuff. That is, my definition what marketing really is at a fundamental level. Just selling. In this case you just so happen to be selling on the internet, so your doing internet marketing (IM).

Software creation: Is easy to understand, you’re selling a software.

Training: Well you’re selling your knowledge.

Coaching: You’re selling your time and your knowledge.

Affiliate Marketing: Well you’re still selling, you just so happen to have made an agreement with someone who lets you sell their product or service. But you are still in the selling business.

CPA (Cost Per Action): Still selling. You’re selling leads to other companies.

Adsense: You’re selling clicks / traffic.

In fact no matter what you chose to do online you will be in the business of selling something.Many people just getting started online find IM confusing, frustrating and difficult. But the truth is this is not rocket science. In fact its not even ‘model rocket science’. Internet marketing is at its core nothing more than selling. You just happen to be using the internet as your advertising / delivery vehicle.

Because of this the very first question everyone just getting started must ask themselves. The one thing that you need to answer before you can make a single dime online is very simply: What am I going to sell? Answer that and you will have instantly removed a lot of irrelevant things that clutter the path to success. Once you answer this simple question you can work backwards and plan out exactly what you need to do in order to get to the point of making a sale on the thing you have chosen to sell.

Surprisingly though many people just getting started not only cant answer this question, they never even asked it of themselves. I submit that this is a large contributor to why they don’t get the success they desire. Not answering this question about your online business is like saying I’m going to open a physical store .. but I have no idea what is going to be in it. If someone told you that you would laugh at them. Yet people dive into the IM business every day with this very same mindset.

So my question to everyone reading this is just that: What are you going to sell?

The biggest enemy of people starting an online business.

Today I want to talk about the biggest obstacle people starting an online business have to face:

Starting an online business is a dream many people have and I can understand why. Being able to work when you want, from your home, with no boss looking over your shoulder has a lot of appeal. Its also something that is not at all easy. Starting an online business is extremely challenging. However despite all the challenges people face there is one major obstacle that is by far the biggest anyone will face.

That obstacle is themselves: The truth is that people are their own worst enemy when they are starting a online business. I'll explain in a minute bit first I want to qualify myself by saying I am speaking as a person with experience. Not only do I run a successful online business that grosses 5 figures per year in income, I also work, or speak to, hundreds of people in various stages of starting their own. Some are just getting started, some have no clue, some are established but not quite where they want to be yet, most of them face similar challenges though, and most of those challenges stem from that one simple truth. People are often their own worst enemy.  In the time I have spent working with people I have been able to identify some of the biggest ways this is true.

#1 Stinking Thinking: This is a favorite of people just getting started and of people looking for an excuse to justify why they are not getting the results they want. It usually takes the form of blaming their problem on the fact they are just getting started. You hear things like this: “I have no following”, “I have no authority”, “I have no contacts” etc.

Some people say this things as an excuse, a reason to push the blame for their lack of success on anything other than themselves. For these people the only hope and solution is for them to accept that no one and nothing is responsible for their success or failure but themselves. They need to move the focus of their energy away from justification and towards acceptance and action.

Others say these things because of a lack of confidence. They don’t feel that they have what it takes to do what needs to be done. Self doubt is the killer of dreams. These people need understand a simple fact: most successful people are not smarter, better, or luckier than everyone else. There is nothing special about successful people. In fact some of the most successful people I know are not even that bright. Confidence is something that has to be learned (and earned) in many cases, however when it comes to confidence I can say that is the one time its ok to ‘fake till you make it’. Self doubt is a hard thing to over come initially so people feeling it need to work hard to push it down and ignore it. While for many (like my self for instance) it will never 100% go away, as your business progresses and you become more established its likely you will find that it becomes smaller and smaller.

If you find yourself caught in the trap of ‘stinking thinking’, for whatever reason, you do need to accept one thing though. The excuse of “I am new so I cant do it” is no excuse at all. Every single person successful in anything, be it business, sports, entertainment, politics, everything, was new at one point. No one is born an expert. No one is born with a following. No one is born a personal success.  There are literately thousands, no millions of living proof examples of the fact that “I’m new” does not mean a damn thing if your dedicated and hard working.

#2 Not being dedicated or motivated: This is kind of related to stinking thinking in the fact that stinking thinking can lead to it. Or perhaps stinking thinking is the excuse for it. But either way it is a major obstacle for people not just with online business, but in general. People are not motivated.

We live in a fast paced world full of instant gratification. Well many of us do at least. Cold, turn up the heat and be warm in 15 minutes. Warm, turn up the air conditioning and be cool in 15 minutes. Hungry, pop something in the microwave and be full in 5 minutes. Bored, flip on the TV and have 500 channels of shit to chose from at your finger tips. People want what they want and they want it five minutes ago. More than ever our society is becoming a people who expect what they want to be at the tip of their fingers waiting for them on demand.

Success however is not like that. Success is earned. No one is going to give it you. You have to take it, and you take it through hard work and effort, by the sweat of your brow and the strength of your will. By self motivation and sacrifice. By forward thinking, knowing that your working now for next to nothing (and in some cases less than nothing) believing, no .. knowing ..that you will reap the rewards a hundred fold later.

Lots of people say they are dedicated and I really believe that they believe they are. But they are not. The world is full of distractions and when you couple that with the fact that many people are spoiled by a culture of ‘instant results’ and a thought process of ‘I deserve’ the inevitable result is a lack of dedication and motivation.

Being motivated does not mean buying every piece of polished shit that claims its going to get you rich over night. Being motivated means not getting the latest iPhone so you can have money for Facebook ads instead. It means staying up all night after your wife and kids (or whatever) are all in bed learning tech stuff and studying marketing tutorials. It means giving up things you have now,  so you can have more later. It’s something many people can’t bring themselves to do, and that is the reason why many will never earn success.

Lack of motivation is particularly hard with an online business. When you work for yourself, especially from home, there is no one to tell you to do your work. There is no boss that is going to fire you or yell at you. Its all on you, and be assured its not easy. Also it does not get any easier.. ever. At first its hard because there is no initial reward. Its not easy to work now for a reward later. But when you get established its hard for the exact opposite reason. When you earn $10,000 in one day its really easy to say “screw it I’m going to take off” the next day. But you cant, you have to push yourself because that ten grand is not going to last forever and your probably going to want to eat next month.

Another aspect of that is not being a ‘go getter’ and instead being the kind of person who expects people to do things for you. This is related to being self motivated. Let me give you a real life example:

A few days ago a gentleman sent me a support request asking me for a hosting recommendation. This really is not support but I answered him anyway because hey why not help the guy out, also I thought it was cool that he valued my opinion. So I told him to check out HostGator since that is what I use. His next email shocked me. When I saw it in the support desk I expected him to be thanking me for answering what was not actually a support question for one of my software but instead he had another question. He wanted me to tell him what the pricing was of HostGator hosting. I could not believe it, and this is the perfect example of what I’m talking about. It never even occurred to him to just go to their website and look up the pricing for himself. He lacked even that little bit of self motivation. Instead he opted to ask me to do this for him, and wait even longer to get an answer, as opposed to putting in a tiny bit of effort to get an answer for himself. This is a part of being self motivated. If your the kind of person who’s first thought is, ‘do it for me’ and not the kind of person who’s first thought is ‘I need to do this’ your in the exact opposite of the success mindset.

I kind of think motivation is something that is not learned. Some people are just driven people, some people are not. If you are a driven person is a question only you can answer. Its a very personal question but it is one that everyone starting an online business really should ask themselves and answer as honestly as possible. If you find that you are not a self motivated, forward thinking, driven person, well that’s fine, its not a bad thing, but it does mean that starting an online business is not for you.

There are many other trials and pitfalls to building a successful business. But over and over I see these as being the two major problems people have. They are problems that in effect make people their own worst enemy because they are problems that come from the people themselves. They are also things that simply must be over come if there is any hope at success.  Good luck, and thanks for reading 

You do NOT have a traffic problem.

Think you have a traffic problem keeping your internet marketing business down? Well guess what. You don’t!

You do have a problem, but its not traffic. In this article I’m going to try to explain what the real problem people have is. It’s very contrary to what most people have been told (and I’m going to explain that as well), so try to keep an open mind. I will do my best to make you understand the real issue.

It’s the number one complaint of everyone just getting started. I have heard it a hundred million, trillion times. Ok perhaps not that much, but I have for sure heard it more times than I can remember. “I have no traffic”. Well guess what, that’s total bullshit. No one in the world has a traffic problem. Everyone in the world can get all the traffic they can possibly want any time they want it. Traffic is easy in fact. Let me show you.

Head over to Facebook, create an ad, upload a graphic or video for the ad, and put in a budget of $100. Even a very poorly converting ad will get you around 150-200 clicks, probably even more. Need more clicks? Increase your budget. In fact enter in any number you want for your budget $500, $5000, $50000 it does not matter. Facebook can accomidate any amount of traffic you want to buy. So can Google, and YouTube, and Instagram, and Bing, and tons of other paid traffic sources.

Now I know what your thinking to yourself. Yea I tried paid ads once (or twice, or more) and I got clicks but I did not get any optins or I did not get any sales. If that has ever happened to you then far from proving me wrong, you actually proved me right. See if you ever ran an ad, any kind of ad, and got clicks, even if you did not get sales, you are living proof that you have no traffic problem. Why? Because you got the traffic.

If your not making any money (or getting optins) then the problem is not the traffic. Because you got the traffic. As we have just shown we can get traffic any time we want, as much as we want through paid channels. So what was the issue? It was one of two things.

Either A) You got the wrong traffic. Traffic that was not interested in what you where giving away or selling. This is quite possible, fortunately its easy to fix with some trial and error.

More likely though your issue is B) You have a bad offer or a poor squeeze page. In short the most likely thing is that you have a funnel problem.

Think about what I am saying for a moment. If anyone can get traffic from a paid source, say Facebook ads. But some people can not make the ads profitable, then what is the most likely problem? Is it the traffic? Possibly. But most likely its the offer, the product, or the funnel that is the problem. Most likely its not that people are not going where you want them to, its that your not sending them to the right place.

So many people waste so much time with the idea that they ‘cant get traffic’ that they totally ignore the fact that they can get all the traffic they want and their real problem is that they ‘cant convert traffic into profit’. Thats the real issue. Thats the real problem people need to be focusing on. How to build better squeeze pages. How to have more enticing offers. How to set up a proper funnel. How to turn traffic into a profit effectively.

Perhaps one of the most frustrating thing I see is new people who keep wasting their time looking for some instant traffic nonsense. They buy ‘back link’ software and ‘instant video rankers’. The spend money on SEO plugins and instant traffic training courses. They waste all kinds of money trying to find some secret method to get free traffic without ever considering that even free traffic is useless without a decent funnel and that once you have a funnel that produces a positive ROI you now have unlimited traffic because no matter how much you spend on ads you will continually make more than you spend back.

I want you to think about what I just said: Once you have a funnel that gives you a positive ROI you have unlimited traffic. Consider that for a moment. If you can get traffic from Facebook for 70 cents a click (just an example) and you find that each visitor to your funnel is worth $1 over the long term, then guess what you can spend any amount you can possibly spend and still be golden. In fact in that situation your biggest problem would be that you cant spend enough because you would probably want to buy all the traffic you possibly could since your making almost a 43% return on your ad spend.

Of course its not so easy to get a funnel set up like that. However the fact that its not easy does not change the fact that the real issue people have is their funnel and not their traffic. Nor does it change the fact that instead of looking for some traffic gimmick they should be spending their time learning how to build optin pages that actually get optins, how to build sales pages that actually get sales, and how to build funnels that maximize the ROI from everyone who enters it. It also does not change the very clear and simple fact that no one has a traffic problem, anyone can buy as much traffic as they want, if you cant buy traffic and make a profit from it then your real issue is not traffic (because you did get that), your real issue is your offer and your funnel. That is what you need to be worried about.

The Main Reasons Consumers Dislike (and Like) Online Ads

The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle.

The report was based on data from an online survey of 269 consumers.

Some 20% of consumer say they like online ads, one-third say they dislike online ads, and the remainder say they feel neutral about online ads.

However, 44% of consumers age 60 and older say they dislike online ads, compared with just 28% of consumers age 18-29 who say so.

Consumers say the top reasons they dislike online ads are that they slow down webpages, appear over and over even if not relevant, and take up too much space on the screen.

Consumers say the top reasons they like online ads are that they introduce new products, showcase relevant products, and keep apps/content free

Randall Jenkins is the founder of the marketing firm Jenkins Marketing Group. Like, Share and Comment on this article.

Five Tips for Building Better Loyalty Emails

Loyalty programs, if executed correctly, have the power to elevate customer experience and drive customer lifetime value.

Rewarding frequent shoppers with points is a great start, but a good loyalty program should provide more than just access to coupons and freebies. Delivering amazing experiences is the best way to get first-time shoppers to stick around.

Fully 83% of customers say a loyalty programs makes them more likely to continue doing business with a company, according to brand loyalty firm Bond.

For delivering loyalty program content, email is a highly effective channel for brands in retail, travel, financial services, and other verticals to generate member renewals, reinstate lapsed members, and increase overall customer retention.

Here are five tips for creating loyalty emails with content that will build lasting customer relationships and even encourage customers to spread the word to family and friends.

1. Tell a story with relationship history

People love a good story, and marketers know that storytelling is essential to building brand. But is the story you're telling in your loyalty emails all about you—or is it focused on your customers?

There are many ways, beyond the standard loyalty points summary, to focus on your customers in your loyalty emails. Incorporating a personalized relationship history can remind your customers how they came to love your brand in the first place.

For example, a retailer could send customers an email with a detailed purchase history that starts with his or her very first purchase, recommendations based on favorite items purchased, and other personalized data to provide a narrative around her loyalty awards.

Another fun and engaging option is a "Year in Review" email. A streaming music service might show subscribers their favorite artists and songs, most-played tracks, and music they can discover based on their listening habits.

Whatever story you tell, make it easy to share by incorporating deep links to all the most popular social platforms. The result is a viral email that uses customer data to tell a personalized, compelling story.

2. Provide accurate and up-to-the-minute account data

Nearly three in four people (72%) prefer to receive brand content through email, according to MarketingSherpa. In the past, however, email hasn't been the most effective channel for providing up-to-date loyalty point information.

That's because of the challenges marketers face in accessing consumer data, which is often spread across numerous databases; moreover, automatically pulling that data into emails in real-time was once not easy. As a result, customers that open—or reopen—an email to look for loyalty status data are often left confused and frustrated trying to figure out their current balance.

However, by using API-driven account data, a bank for example can ensure that up-to-the minute credit card rewards information is automatically pulled into an email at the moment it's first opened. Each time it's subsequently reopened, the data is refreshed so card holders have an accurate balance and can make more informed decisions.

3. Keep it simple with easy point redemption

Complicated rules and difficulty redeeming points can often be the downfall of any loyalty program. So, keeping it simple is important. In fact, according to a study by Colloquy, the No. 1 reason consumers give for continuing to participate in a loyalty program is that it's easy to understand.

Accordingly, your loyalty emails should not only provide an up-to-date point balance but also feature products that qualify for redemption with the customer's point balance: There's little more frustrating to users than being shown gifts they cannot afford with their current points.

By using an API connection and Web cropping, you can display a live inventory of eligible products that is updated to stay relevant.

4. Make it easy to see the big picture with data visualization

The use of data visualization in marketing, such as infographics, has skyrocketed over the past few years. And it makes perfect sense: Graphics are more engaging, and visual data is easier to digest. The human brain can make sense of a visual in less than one-tenth of a second.

So, incorporating data visualization into your loyalty program emails is a no-brainer—and it's not as much work as you might think. Again, by using real-time APIs, marketers can render live data visualization at the moment of open to create a personalized, engaging overview of the customer's loyalty program.

A pet store, for example, could send out content in an email based on the customer's loyalty tier. Recent purchases, from food to treats to toys, could be displayed in customized and animated charts that also show when the recipient is close to the next tier, and so spur additional purchases.

5. Increase engagement with interactive features

Engaged members are vital to the success of a loyalty program. Contextual marketing offers brands ways to keep customers excited about the program and boost engagement.

Studies show that adding gamification elements—such as polls and interactive games—to communications can lead to up to a 100-150% increase in engagement. Live and progressive polling is a form of gamification that allows email marketers to engage readers with surveys.

A coffee shop, for example. could send polling questions about favorite coffee style (e.g., latte, espresso, cappuccino) that can be answered right in the email. It also offers that opportunity to store data from responses to progressively build a profile that can be used to personalize future emails.

Another way to increase engagement is to incorporate social media into your email campaigns. Add a live social media feed to make your customers feel they're part of a larger community, all the while fueling your emails with content that's always fresh and timely.

Marketers who are sending loyalty emails with simple, static text-based points summaries that are outdated as soon as they're sent are missing an important opportunity to build long-term relationships through superior experiences.

By telling personalized stories, reducing friction with real-time data, keeping things simple, using data visualization in creative ways, and providing interactive features, you'll be well on your way to a loyalty email program that boosts engagement and customer lifetime value.

Randall Jenkins is the founder of the marketing firm Jenkins Marketing Group. Like, Share and Comment on this article.